Wednesday, 3 June 2015

2015 iPod Touch Refresh - Why It's Not All That Unlikely

Earlier in April, AppleInsider reported that Apple's iPod Touch, long due for a major update, might finally see an update this year. 

Some would shoot down this rumour and say an iPod Touch refresh is unlikely, given its reduced prominence in recent years, as well as how iPods themselves represent a very small percentage of Apple's sales. 

But I would say the biggest hint that Apple hasn't given up on the iPod Touch came from Apple CEO Tim Cook himself, when he was interviewed at WSJD Live in late 2014. I caught this hint back when the interview first got uploaded on Youtube in late 2014 and with the recent rumours of an iPod Touch refresh due later this year, I thought I'd revisit this and flesh it out to those that didn't catch the hint. 

I have attached the video below. 




When questioned by a member of the audience regarding the discontinuation of the iPod Classic with its massive 160gb storage (Video time stamp:29:00), Tim Cook said, "We had the choice the choice of either doing a total redesign, a total new project, or trying to get people to go to the iPod Touch if they wanted a dedicated music device... And we are shipping a lot of flash(storage) in it(iPod Touch) now." More importantly, he added, "And so, you can get almost all the ones that can go on the Classic. Not quite yet, over time that might change."

So, Tim Cook basically said that he feels the current iPod Touch with 64gb configuration is enough for most users and over time, there might be an iPod Touch with a larger storage configuration for those storage-hungry users. 

I take this to mean that Apple has an iPod Touch update in the pipeline. Why else would Tim say, "over time that might change"? 

iPod Touch 128gb anyone? 

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